Since I've been in New Zealand, I've been working with my colleagues at DDB on a really neat campaign for Steinlager Pure: a sponsorship program for William Trubridge as he attempts to break his own world record by free-diving to 102m. This is an incredible feat, as William attempts it without weights or oxygen, and has to hold his breath the entire time while also making it back to the surface. Check out Steinlager.com and scroll down to check out different information about what William's body goes through as he does this dive. There are also audio messages of support from Kiwis and fans around the world, added to the website via neat mobile integration.
The actual dive took place on December 3rd at 8am New Zealand time, and you can watch the recap video below (a video that was amazingly put together just a few hours after the dive):