Although blogs are now pretty basic instruments in the media landscape, many PR people still don't know how to deal with them. They're either afraid of them, ambivalent towards them, or, they treat them like a high school newspaper. If that's how you're treating blogs, you're going to create trouble for yourself. Are you doing PR or political campaign work and don't quite know how to approach bloggers? Maybe this post can help you then.
It's a 'how to (and how not to) approach bloggers list' presented by PR Fuel. Well worth having a look at.