"Our Food. Your Questions." = My Summer

If you're a regular reader of BlogCampaigning, you might have noticed that we often slow down our posts during the summer months. Normally it's because I'm outside enjoying the great weather, but this year it was because I was working on an amazing project for McDonald's Canada called "Our Food. Your Questions." You might have seen this video that was part of the campaign:

Or you might have just seen the site, McDonalds.ca/YourQuestions:

Or you might have just seen some of the great answers that my team of writers wrote in response to the thousands and thousands of questions that Canadians asked about food at McDonald's Canada:

No matter how you saw it, I hope it gave you new appreciation for the food that McDonald's Canada serves. I also hope that all of the hard work by an incredibly talented Tribal DDB team was able to shine through.