Twitter is the RSS dream made real. (I repeated the headline here because I'm feeling pretty self-satisfied with having written it.) If you're reading this post, you're probably pretty hip to the RSS scene (I know that the majority of BlogCampaigning's readers read it via RSS). But you're not mainstream—you're probably a PR Pro with a Penchant for Social Media, one of my Blogging Brethren, a Conference-Attending Corporate Communicator
RSS never really caught on because even the simplest analogies made it sound complicated. I mean, between Rich Site Summary and Really Simple Syndication people can't even seem to agree on what it stands for.
But Twitter... people seem to instantly grasp the concept of Twitter. They understand the idea that if they "follow" an account, they get updates from that account. No messing around with moving the subscription URL to your RSS reader.
Professional communicators should always try and make it as easy as possible for people to access their message, or at least make it possible for their audience to access the message in the manner they prefer.
While some people might frown upon feed-based Twitter accounts, I'm all for them and for that reason I've set up Twitter.com/BlogCampaigning. As I feel fewer and fewer people are checking their RSS readers and moving more towards their Tweetdecks, Twitter homepages and Twhirls, I want to make sure they're still able to easily access the freshest BlogCampaigning posts. Hardcore BlogCampaigning fans probably don't want to be bothered with the daily chatter that fills my personal Twitter account—they just want the hottest news from the BlogCampaigning team.
Even if you don't want to follow the BlogCampaigning Twitter feed, you can still subscribe by email, RSS or even access the page directly (which, in case you haven't noticed, went through a redesign recently).
Applied to the greater world of PR, don't limit your campaigns to just a Facebook group, just a news release directed at traditional media, or just a Twitter account. Except in probably very unique cases, making your message accessible in only one place probably won't result in much success.
How do you feel about feed-based Twitter accounts? Is there a better way we can be getting our news out?
PS: Don't forget to follow @BlogCampaigning!