Maybe its because it appeared in the newspaper of my old school, but this article appealed to me. Despite the fact that the article is focused more on the music-industry side of things, the basic statements it makes about the PR industry and blogs are worth taking a look at. One thing to remember about the new blog journalism, the author points out, is that many of these journalists are in fact amateurs and more often than not, their sources are simply press releases issued by PR firms. While these same press releases are sent to the more traditional media outlets as well, their journalists have more experience with getting more facts, information, or quotes by digging and looking at other sources. However, as blogs become the dominant form of news media and their authors become more practiced, this will change.