Viral Politics?

I really like this article. I like it because it provides the kind of extremist extrapolation that we often don’t get in political journalism. I know that name recognition alone does not necessarily mean votes for a particular candidate, but it can’t hurt. Spam is certainly not the way to go about doing it, but the potential for bandwagon jumping with the something like the Facebook technology described in this article needs a deeper look. I don’t have exact numbers or the names of any specific study, but I’m sure that there has to be some sort of effect for a campaign when all of a potential voter’s friends are alerted as to whether or not they approve of the candidate.