According to Tom Zeigler of The Bivings Report, video blogging plays more to candidate's strengths than regular blogging does. 'During the 2006 cycle, lots of campaigns had staffers blogging but very few candidates wrote blog entries themselves. I think it is difficult for candidates to find the time to blog. And even if they do find the time, rarely can a candidate pull off the right tone. Blogging well requires a serious time investment. It’s just not a good fit for candidates. Better to have a staffer or consultant do it.
Video blogging, on the other hand, plays to candidate’s strengths. They meet and connect with voters every day. Video blogging is a natural extension of that skill. Bill Clinton would have made a great video blogger,'writes Zeigler.
We have earlier discussed the release of David Cameron's video blog, and are now seing more of the American politicians utilizing this tool (Tom Vilsack is one of them, and an example of how he uses the vlog can be found in the Bivings Report article).
I believe that when John Edwards recently announced his candidacy for President on YouTube, a point was made about how interested candidates are and, will be, to reach the growing YouTube-generation in the run-up to the 2008 election.