Yes, blogs do matter

In regards to my thesis about the impact of blogs on political campaigns I've been trying hard to locate arguments stating why and how blogs can induce power. I just came across an article discussing the impact of blogs on the outcome of Labour's deputy leadership election in UK in which Mike Ion hits the nail on the head:

Blogs take the media out of the hands of the corporate world and put it into the hands of anyone with a computer and an internet connection. Their audiences tend to be political junkies who have almost non-stop access to a computer and large amounts of time to surf the internet for breaking news. Yet, in part, this is what makes some political bloggers so powerful - their ability to influence the influencers!

Just as Lazarsfeld would have said it.