If you've seen the impressive stats in the StumbleUpon infographic that has been floating around recently, this DDB campaign to promote TELETOON Retro's line-up of Super-hero programming using StumbleUpon's Paid Discovery Service will be right up your alley.
The campaign uses Paid Stumbles to drive Cartoon, Comic Book, and Animation fans on StumbleUpon to a few pieces of content, including a promotional video that TELETOON created, and blog posts by various comic book bloggers who've written posts about their "Top 5 TELETOON Retro Villains." While driving traffic to third-party sites may be a tough sell for some clients, TELETOON recognized that these sites could give their campaign greater credibility, and were willing to experiment.
With the appropriate campaign, StumbleUpon can be an amazing way to drive relevant, targeted viewers to content directly through a medium they're already using.
The One Thing is a result of the daily 10am meeting held in DDB Canada's Vancouver office, where our digital team meets to discuss new online trends, tools and technologies.
For an archive of the 10am links, visit our Delicious account at http://www.delicious.com/Radar10AM.
Radar on Twitter: http://www.twitter.com/RadarDDB