StumbleUpon and TELETOON Retro

The following post was written partially by me and partially by my colleagues at Radar DDB in Vancouver. It also appeared on the DDB Canada blog.

If you've seen the impressive stats in the StumbleUpon infographic that has been floating around recently, this DDB campaign to promote TELETOON Retro's line-up of Super-hero programming using StumbleUpon's Paid Discovery Service will be right up your alley.

The campaign uses Paid Stumbles to drive Cartoon, Comic Book, and Animation fans on StumbleUpon to a few pieces of content, including a promotional video that TELETOON created, and blog posts by various comic book bloggers who've written posts about their "Top 5 TELETOON Retro Villains." While driving traffic to third-party sites may be a tough sell for some clients, TELETOON recognized that these sites could give their campaign greater credibility, and were willing to experiment.

With the appropriate campaign, StumbleUpon can be an amazing way to drive relevant, targeted viewers to content directly through a medium they're already using.

T-Dot Comics - Top 5 Retro Cartoon Villains

TELETOON Retro Promotional Video

The One Thing is a result of the daily 10am meeting held in DDB Canada's Vancouver office, where our digital team meets to discuss new online trends, tools and technologies.

For an archive of the 10am links, visit our Delicious account at http://www.delicious.com/Radar10AM.

Radar on Twitter: http://www.twitter.com/RadarDDB

Data is so hot right now

Infographics are hot right now - it sees like everyone is getting in on them. And why not? They're fun. These days though, I'm more interested in the data behind the infographics. Maybe it is just because I've been heads-down doing a ton of online research to inform creative ideas for clients, or maybe its just because I like data. I especially like the large data sets that are made easily accessible thanks to social media.

Here are a couple of my favorite pieces of data mining (and I think all of them could make for great infographics):

TorrentFreak predicts Inception will clean up at the Oscars

Per their blog post: "After crunching the numbers, taken from thousands of publicly available torrents, this awards race turned out to be an easy win for Inception. With a staggering 13,780,000 downloads Christopher Nolan’s movie was the clear winner." Note: based on previous years, these torrent-based predictions don't necessarily hold true.

Stumbling During the Super Bowl

StumbleUpon is easily my favourite social media site/tool/distraction, and it was really cool to see the way they analyzed the way people were using the site over the course of the Super Bowl.

Music Download Analysis Reveals Mood of Bahrain

I loved this post that BoingBoing made over the weekend about judging the national mood of countries based on the music that was being downloaded. How has this changed over time? What would it look like compared the current economy?

Comment Profanity By Lanuage

In this little study, someone compared the amount of swear words included in different types of computer code.

Have you seen any other cool bits of data mining and analysis like this?

-Parker