Although I appear to be one of the last people in the world to come across Strumpette's blog and its scathing commentary nf the PR scene, don't hate me for it. Instead, take a look at the most recent post on her blog (posted by Phil Hall) talking about whether or not corporate blogs are a necessity. Some people (present company included) have been championing the idea as the next great thing. It's the future, man. It's also the kind of bandwagon-jumping that will probably be the death of me. Phil, though, brings up the point of who actually reads corporate blogs. I do, but only because I have an interest in the subject matter. Even then, only Bill Marriott's blog stands out in my mind and that's just because he's an old man getting paid millions of dollars to blog.
However, I don't think that death is on the doorstep of corporate blogging quite yet. I believe that we are still in the early stages, and that soon we will understand how to make our blogs be something more than just (sometimes) slick marketing tools.
In the meantime, I'll continue to read pretty much whatever is posted on Strumpette, even if its just because there are pictures of Amanda Chapel all over the site.