After reading this post by Heather at PR Conversations, I started thinking a bit more about what not just future PR jobs will be like, but all jobs in general. "I believe today’s students, practitioners and academics should be as pioneering as our predecessors - challenging the theories and ways of working that have become the norm," Heather writes.
It's an interesting thought, but it is also hard to be pioneering when there is so much history already. Our predecessors in many professions were often the first of their kind: PR has only really existed for about 100 years, the Internet for much less than that.
Fortunately, we have a rapidly changing set of technology to keep things fresh.
PS: Sorry for the short post, but I'm coming back from summer hiatus and its tough to get back into the swing of things.