future jobs

No Tax Rebate For Australian Videogame Industry

When the Australian Government decided to introduce a new media funding scheme this year. For some reason videogames weren't included and it seems the Liberals are determined to keep it that way. As Helen Coonan, Minister for Communications, Information Technology and the Arts (now that's quite a portfolio there) explains:

The Screen Media Support Package announced in the Budget has the potential to benefit screen content producers of all kinds. While games will not be eligible for the tax offsets announced as part of the Package, the introduction of a Location Offset is expected to have positive indirect flow-on effects for screen businesses, as digital and visual companies develop larger and more skilled workforces.

Now this issue shouldn't be seen as life or death for the Australian videogame industry (on a side note, the movie industry has established business models – which is also due to the nature of movie production – something the game industry still has to achieve). Considering the potential for Australian game industry (taxes! Employment!) it's quite hard to understand why it wasn't included. As one commentator on Sumea put it:

Interestingly enough, both Firemint and Torus picked up a Commendation at the Governor of Victoria Export Awards on Tuesday night, which is an official recognition that games companies contribute to the export economy. Didn't see any film makers get a mention.

One could of course argue that this is exactly the reason why the movie industry needs help and the digital games industry doesn't. But this view would of course neglect the political economy of the games industry and the long term perspective (= higher production values) respectively the fact that other governments, such as Canada, highly involved in funding games (which created more than 10,000 new jobs). As I already pointed out what the Australian developers need to get over their work-for-hire status is original IP. And this is where investment gets crucial. When I asked Kevin McIntosh of Torus Games if he supported the claim of the games industry to be eligible for Federal government funding he explained:

I believe so. I mean I think… it's not… I don't want to say that it's necessary to move forward because, you know, other studios are saying "We go out of business without it". I don't think that it's the case that the government is coming and save us like a white knight. But it will… it will take us to the next level. Because right now we're work for hire companies and we're hired to do other people's work you know. But what this other money needs to do is help us create our own IP. And take it to the world. Because that's when you can really start to, you know,  generate some, you know, proper attention, proper income. And it let's you bring some revenue into Australia from that. Right now all the money is going out of Australia. You know, we get enough in to do the games; but the most… most return on the games is going to the Americans… and, you know, to the French…

The Game Developers Association of Australia (GDAA) naturally holds a similar view

We have advised government that based on our current industry standing and projected earnings, we conservatively estimate that if they were to extend a 40% rebate to the game development industry in Australia it would lead to an additional $25 million in new investment into original Australian titles each year.

THey even started a petition. And it seems to work with the movie industry (it actually already did back in the 80s with the 10BA tax concession which led to the golden era of the Australian movie business and the emergence of the mini series). As Greg Coote, the Los Angeles-based former head of Channel Ten and Village Roadshow Pictures puts it:

... I think it will cause a production explosion down there.

Future Jobs

After reading this post by Heather at PR Conversations, I started thinking a bit more about what not just future PR jobs will be like, but all jobs in general. "I believe today’s students, practitioners and academics should be as pioneering as our predecessors - challenging the theories and ways of working that have become the norm," Heather writes.

It's an interesting thought, but it is also hard to be pioneering when there is so much history already. Our predecessors in many professions were often the first of their kind: PR has only really existed for about 100 years, the Internet for much less than that.

Fortunately, we have a rapidly changing set of technology to keep things fresh.


PS: Sorry for the short post, but I'm coming back from summer hiatus and its tough to get back into the swing of things.