On Thursday afternoon I joined my Toronto Tribal DDB/Radar DDB colleagues at a local pub to wind down the work week. After ordering a pint of Labatt Blue, the owner of the bar brought over some samples of a German wheat beer, and told us that if we ordered a pint we'd be entered into a draw to win an authentic German drinking hat as well as a sausage on a bun.
I liked the sample, and was planning on ordering a pint of the beer anyways when the waitress told us that the owner was mistaken: I wasn't entered into contest to win the sausage and hat. They were included with the beer!
As Ed Lee pointed out, this is one particular case where these types of free promotions were worthwhile for the brewery: I Tweeted about it (mentioning Jens and Malte in my Tweet, two German friends who are probably likely to at least try drinking this beer if they hadn't already), and Ed posted a picture of the deal on his influential and widely-read gastronomy/business blog "Marketing Chef."
So how was it?
The sausage was well cooked, with a great sauteed onion and mustard topping.
The beer, Weinhenstephan, was amazing.I'm a fan of these "Weiss" beers and this one was particularly good. I'd definitely order it again, even without the promise of a hat and sausage to accompany it.
And the hat? Pretty awesome.
It might not become part of my everyday wardrobe, but I like to think I pull it off pretty well.
What do you think? When is the right occasion for wearing a traditional German drinking hat? And what do you think about theses types of give-away promotions? Are they worth it?