Fashion Friday: Traditional German Drinking Hats

On Thursday afternoon I joined my Toronto Tribal DDB/Radar DDB colleagues at a local pub to wind down the work week. After ordering a pint of Labatt Blue, the owner of the bar brought over some samples of a German wheat beer, and told us that if we ordered a pint we'd be entered into a draw to win an authentic German drinking hat as well as a sausage on a bun.

I liked the sample, and was planning on ordering a pint of the beer anyways when the waitress told us that the owner was mistaken: I wasn't entered into contest to win the sausage and hat. They were included with the beer!

As Ed Lee pointed out, this is one particular case where these types of free promotions were worthwhile for the brewery: I Tweeted about it (mentioning Jens and Malte in my Tweet, two German friends who are probably likely to at least try drinking this beer if they hadn't already), and Ed posted a picture of the deal on his influential and widely-read gastronomy/business blog "Marketing Chef."

So how was it?

The sausage was well cooked, with a great sauteed onion and mustard topping.

The beer, Weinhenstephan, was amazing.I'm a fan of these "Weiss" beers and this one was particularly good. I'd definitely order it again, even without the promise of a hat and sausage to accompany it.

And the hat? Pretty awesome.

It might not become part of my everyday wardrobe, but I like to think I pull it off pretty well.

What do you think? When is the right occasion for wearing a traditional German drinking hat? And what do you think about theses types of give-away promotions? Are they worth it?


PS: Thanks for reading another edition of Fashion Friday on BlogCampaigning!

A Double Dose of Thirsty Thursday

In the next few weeks, we have not one but TWO rock-solid Thirsty Thursday events coming up!

Thirsty Thursday May Madness

When: Thursday, May 20th at 6:00 pm

Where: The Central (603 Markham Street, Toronto)

What:  Join us for another edition of Toronto's favorite PR meet-up.

This informal affair will be a great chance to work on your pint-raising form ahead of summer patio season.

We've booked the foosball room upstairs at The Central for this event. Apparently, there is a small patio off of it for those of you that like fresh air and/or cigarettes.

As usual, Chris Clarke will get there early to hold our place. Feel free to show up at 5 to hang out with him, or anytime after 6 to see everyone else.

We hope to see you there! Confirm  your Attendance on the Thirsty Thursday: May Madness Facebook Event

Thirsty Thursday Goes Gunning

When: Saturday, June 5

Where: Target Sports Canada (Gormley)

What: That's right: Thirsty Thursday is getting out of the bar and into a limo bus for an afternoon at one of North Toronto's finest shooting ranges.

The cost will be approximately $100, and includes transportation via limo bus from a central location in downtown Toronto (probably Bloor and Spadina) to the shooting range (Richmond hill) and back (I don't even really know what a limo bus is, but it sounds sweet and we're getting a decent deal on it).

This $100 also includes usage fees and ammo for 9mm, .40, .45, a few other handguns, and some shotguns. Rifle ammunition is not included.

Thirsty Thursday Co-organizer Rick Weiss said that they'll do "a little safety course at the beginning."

Afterwards, we'll be going out for beer and cheeseburgers (and/or hot wings) at a venue in downtown Toronto TBD (any suggestions?)

Confirm your attendance on the Thirsty Thursday Goes Gunning Facebook Event and we'll be in touch to sort out the little details.

Will you be there?

Start Your Thirsty Thursday Years On April 15

Just like Carlsberg describes itself as "probably the best beer in the world," I'm pretty sure that Thirsty Thursday is probably the best PR meet-up in Toronto. Maybe I'm just saying that because I recently turned 28, and I think I've entered my Carlsberg years. Or maybe I'm just in the middle of my Thirsty Thursday years, and that means you probably are too. If you come out to Pauper's Pub (372 Bloor Street West) on April 15, we can debate the whole thing.

From the official invite:

Spring is here and so is the latest edition of Thirsty Thursday! Hot on the heels of our Talk Is Thirsty event last month, we're back at our usual venue of Pauper's Pub. Join us for a few extra-casual beers as we talk about billable hours, best practices for media relations and how glad we are that we didn't go to med school.

We'll also be raising a few pints to welcome Rick Weiss into the fold as a co-organizer of Thirsty Thursday (mostly because he's the one that reminds us we should do another of these events and because Cathy and Scott don't help out anymore).

Feel free to show up with friends, or by yourself. Chris Clarke will be at Pauper's "holding down the fort" around 5:30 pm, while the rest of us will show up around 6:00.

RSVP to the event on Facebook so we know how many people to expect and join the Thirsty Thursday Group on Facebook so you won't be left out of our May event (its going to be awesome).


PS: We need a logo for Thirsty Thursday - anyone want to give it a shot?

Around Town

Some highlights from the past week and upcoming events... - Last Monday, I went to Third Tuesday Toronto (disclosure: my company, CNW Group, is a sponsor) to hear Darren Barefoot speak. I won't waste too much time or space rewriting what others have written about his talk except to say that I liked his idea of teaching children to create and maintain a Wikipedia page. I also got a chance to catch up with a former coworker of mine, and I hope to see him again soon.

-Tomorrow night, Toronto's finest young PR-types will be meeting at The Abbot On The Hill, which is at 1276 Yonge Street. Join the Facebook Group, or just show up for what promises to be a very informal evening of getting drunk networking.

-And finally, on November 15 I'll be attending Talk Is Cheap, a social media unconference at Centennial College. My boss has sugggesed that I present something, and I'll definitely give the idea some thought. However, the registration list looks pretty full of some very knowledgeable people and I might be better off just going to learn and discuss. Either way, it looks like it'll be a good time.

See you around town!