Cheers to Honda for strapping on some waders and stepping into the social media stream by sponsoring a few sections on BoingBoing. Despite all the haters (read the comments), I support the move by Doctorow et. al. to allow a big corporate sponsor like that on their site. These people spend hours and hours of their time working on the blog and as fun as it is, someone has to pay the bills eventually. If I had to chose between corporate sponsorship or a paid subscription to any of my favorite blogs
I'm pretty sure that eventually we will see this same business model applied to other forms of media. (I mean, BMW seemed to get it a few years ago...what don't the major studios understand?)
Oh, and its also a great chance for Honda to listen to what the world is saying about them in the comment forums and an equally great chance for them to personally respond.