Not quite, but in this recent post on her blog, she seems to finally have the good sense to take a look beyond the hype. John Paul Micek's piece on her blog says nothing new to those of us who have been advocating social media for sometime now. We've always known that its not "new" so much as it is an online mirror of the real world, to paraphrase Micek. I don't think that social media or Web 2.0 are going to bring about a revolution and change the world over night, but I do think that they are going to change a lot of businesses (and not just the PR industry) over the next few years. While I agree that we are still in a POG-like state of web-fads, things will settle down. Remember when e-mail was still new, and no one really knew how to use it? I feel like we are in that stage right now, with all these new web and mobile technology developments. In the meantime, lets see what it can do for us. Just look at Strumpette. If it wasn't for the blogosphere, she'd just be another frustrated PR girl with a diary.
For now, I'm going to go get ready for Web 3.0. That's a buzzword that'll really get you going!
Espen’s Update: Ahhh, now I get it, “POG’s” - like in the stupid game all the kids played in the early-to-mid 1990’s. Parker didn't think I knew what pogs were because I'm Norwegian, but he’s wrong, I just didn’t remember. If you have a memory as short as mine, you can read more about the interesting phenomenon of “pogs” here.