If I had to describe Web 2.0/ social media with two words it would have to be "good manners": Communicate, connect, collaborate, share, exchange, listen, learn, criticise to improve not to hurt, don't mean ill but keep it nice, value people's time, appreciate their efforts, say please and thank you. Apparently a definition not shared by everyone. As the Blog Herald reports the Earthcomber CEO tried to connect with Michael Arrington – by suing TechCrunch. From Arrington's blog:
I called Earthcomber President Jim Brady this morning to verify the lawsuit. At first he wouldn’t answer - all he did was try to explain how he’s been wronged by Loopt. When pressed he did confirm that the lawsuit was filed, but quickly added that he didn’t really mean to press it with us. He wants to go to court with Loopt, but is willing to quickly work something out with us to make this go away, he told me, hinting that he’d like to partner with us. He also said he’s been desperately trying to get me on the phone but hasn’t been able to, so he decided to sue us instead.
Trying to connect with someone by violating everything the Web stands for certainly isn't a very clever idea, even more so when your aim is a partnership – which obviously isn't going to happen.
The problem with using a lawsuit as a negotiating tactic is that you can’t put the cat back in the bag. The door is open, and it has to play out. In other words, suing someone to get them to return your calls is not exactly a sign of brilliance. (…)
I’ve asked our attorneys to spend whatever it takes to kill this lawsuit, and to find a way to counter sue this guy into the stone age. (…)
We will not be bullied, and people who file frivolous lawsuits need to be put down. I would rather run TechCrunch into the ground and go out of business than let this guy win.
Keep your good manners – keep your company.