New report by New Politics Institute: Viral Videos in Politics

Progressive Think Thank organisation New Politics Institute just released a new report called Viral Video in Politics: Case Studies on Creating Compelling Video.

The report, written by Mark McKinnon, media advisor to George W. Bush, is focusing on how YouTube and digital web videos can influence political campaigns: Asking how this form of user generated media can be used as a part of a complex communication strategy, and how the material can be used in various distribution avenues to reach a wide audience. The report features case studies of previous examples of political viral video that has proved to be successful.