A TV Commercial on YouTube?

A few years ago, If you'd asked me what I thought about a company uploading a TV commercial to YouTube, I would have told you that it was a stupid idea. Now I'm singing a bit of a different tune. I don't think every TV commercial needs to be uploaded to YouTube, but the right kind of one makes for amazing shareable content- the type that people love to watch again and again and pass on to their friends.

An example of that is the commercial below that some of the bright minds at DDB Canada did for Subaru recently:

What was the last TV commercial you shared with a friend?