Are you the One Hero that Canada needs?


I'm pretty excited about this project for Canadian Blood Services that I've been working on with my DDB Canada colleagues and Stopp LA

One Match, a division of Canadian Blood Services, needs stem cell donations from Canadian males, aged 17-35. To reach this target, we created an online, interactive comic book experience that aims to educate young males about the science and process of donating stem cells, as well as the importance of doing so and how they can be a "hero."

Check it out at or register directly to donate stem cells at