I'm pretty excited about this project for Canadian Blood Services that I've been working on with my DDB Canada colleagues and Stopp LA
One Match, a division of Canadian Blood Services, needs stem cell donations from Canadian males, aged 17-35. To reach this target, we created an online, interactive comic book experience that aims to educate young males about the science and process of donating stem cells, as well as the importance of doing so and how they can be a "hero."
Check it out at OneHero.ca or register directly to donate stem cells at OneMatch.ca