Here at BlogCampaigning, we've been pretty big supporters of the Mesh Conference over the past few years. That's why I'm super excited that BlogCampaigning's own Heather Morrison is going to be speaking at Mesh this year! Along with her colleagues Ujwal Arkalgud and Michael Coulson from Sequentia, Heather will be speaking on a panel entitled "Digital Ethnography: How to build a better online community by understanding your audience's culture"
From the description:
"This workshop will introduce you to the power of digital ethnographic research. Through the use of interactive exercises, we will walk you through a practical application of this research method to examine the cultures of two prominent online communities, Reddit and Digg, and spark ideas for how you can use digital ethnography at your organization. Here are three key questions that we will address:
- What is digital ethnographic research and why is it useful to me?
- How can the idea of contextual observation, the foundation of ethnographic research, be used to: better understand audiences, optimize marketing initiatives and messages, and better position products and services
- How can digital ethnographic research be applied to understand and build online communities?"
I'll definitely be heckling live Tweeting this panel, and I encourage you to check it out!