Espen told me to check out this little article here, as it applies to our site. While the author (Bill Thompson) prefers to make broad statements about the state of things rather than going into detail about the particulars, he says some good stuff. I particularly like the way he identifies the years 2000 and 2006 as belonging to different eras (the post-war era and the 'the first flowering of the network world' respectively). I think that we are not recognizing enough of the changes that have happened in those six, crazy years. Back in the millenium, bloggers were (comparatively) few in number and most people didn't even know what a blog was. Part of our problem with understanding the role that blogs are playing in the world is that we are still trying to slot them in on top of our view of the pre-blog world, rather than realising they didn't just come from nowhere. Events happened, technology changed, society has shifted and we here are blogcampaigning are doing our darndest to try and put it all in perspective for you. Lastly, I want to point out that at one point in his article, Bill mentions that Dell has tried to keep up with the interests of its consumers, but stumbled. Does anyone know what he might be talking about?