David Cameron, leader of Britain's Conservative Party, has been taking advantage of online video since he launched his Webcameron site in 2006. However, for all the talk of this being the "YouTube Election,"… none of the current candidates for president of the United States is doing anything close to what Cameron is doing, writes
he US candidates needs to start realizing the difference between video online and video on TV reports Rasiej and Sifry. Instead of relying on spin, they can give their audience authenticity.
“In the new world of online video, broadband is cheap and plentiful. Instead of sound bites, a candidate can speak in full paragraphs. He or she can do a daily video blog, or even several, because digital storage is practically unlimited and bandwidth costs are minimal. Like Cameron, he or she can talk to us in the context of their actual lives in relation to the issues at hand. They can talk while washing the dishes, walking to work, reacting to the news of the day or responding directly to questions that we, the voters, have chosen. The voter can get a more realistic view of the candidate as a sometimes fallible human being who, like all of us, struggles to be heard and has something real to say”, writes
Well, there is still time left for the candidate in the Presidential race to learn from Cameron, and as Rasiej and Sifry predict: Power, reach and influence will flow (I would say: might flow) to the first campaign that grasps the difference between video online and video on TV.