BAM! (Barack OBAMA, that is)

Those lucky dogs down at The Bivings Report apparently got an e-mail from the guy that started the whole Barack Obama-Facebook initiative. Although it is difficult to determine how much success this will actually translate into, 24,000 Facebook supporters is nothing to scoff at. However, Todd at Bivings makes the important point that this kind of support is probably only possible through grassroots activities. Politicians attempting to sow their own Facebook seed will probably come off as insincere hornblowers. This is the exact line that PR practitioners need to watch out for: shameless self-promotion (see Tom Delay) vs. creating positive awareness.