Thanks to Joseph Thornley's 'Faces of Social Media' page, I've finally been able to find the blogs of all the people at met at the recent Third Tuesday event. From now on, I'll be paying a lot more attention to the incredibly personable Sean Moffitt and his Buzz Canuck page, as he seems to be the go-to guy for word-of-mouth advertising in the GTA. I'm hoping to get the chance to take a good, solid look at his Word Of Mouth Playbook in the next few days, and I suggest you do the same. Although it is in PDF format, I expect that it is the sort of thing that will be constantly rewritten over the next few weeks. It will certainly be good homework for the upcoming Mass to Grass conference.