Pure Performance

Sometimes you get handed a project at work, and you're the only one on it. You see it through from every step and when its finished, for better or worse, it was all you. Sometimes though, you're just a small cog in a big machine, a player on the team.

Either way, it feels amazing when things come together and you see some success.

When you're working in social media, sometimes that success looks like seeing your clients' content on some of the biggest blogs in the world, then shared across dozens of different social networks.

Sometimes it is just hundreds of thousands of views.

Sometimes its both:

And the making of:

A lot of hands when into making these videos and letting them out into the wild, but I think most of the credit goes to creative forces here at DDB Canada.