DDB just finished creating a new brand video for Subaru Canada and while I didn't work on this particular video, I still think it is a great example of the types of creative ideas that come out of this agency.
A few weeks ago, I posted about a project I worked on for Subaru Canada called "Pure Performance." Phase II of this project involved strapping four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario.
We then created a series of interactive YouTube videos using this footage, allowing the viewer to change between the different views in real-time. In creating these videos, we actually maxed out the number of possible annotations that YouTube allows for each video. As far as I know, this has never been done before.
All four videos are below. However, I strongly recommend taking advantage of the interactive feature and clicking through the different views as Pat Richard and his navigator Alan Ockwell navigate the track. I'm not going to say that these videos were inspired by too much time spent playing Gran Turismo, but I'm not going to say they weren't inspired by this either.
Let me know what you think!
PS: If you feel like learning a bit more about the Subaru WRX STI, head over the Subaru.ca/Performance
Sometimes you get handed a project at work, and you're the only one on it. You see it through from every step and when its finished, for better or worse, it was all you. Sometimes though, you're just a small cog in a big machine, a player on the team.
Either way, it feels amazing when things come together and you see some success.
Sometimes it is just hundreds of thousands of views.
Sometimes its both:
And the making of:
A lot of hands when into making these videos and letting them out into the wild, but I think most of the credit goes to creative forces here at DDB Canada.