How Jewish Is Your Favourite Movie?

If you like movies, you'll probably have fun with the new website that DDB Canada (the place I work) developed for the Toronto Jewish Film Festival. To prove that you're already a fan of Jewish movies, DDB created a website that analyzes everyone who was involved with the movie (from writers to actors and producers) and gives it a score (or gentile percentile) for how Jewish it is.

Check it out for yourself at J-Dar.ca (and then check out some of the great movies that are playing on the Toronto Jewish Film Festival website)