2.3 Limitations As the study is not quantitative but bases its conclusion on qualitative data, it does not claim any further generalisation value. The data discussed in the paper aims only to test existing findings on the subject and explore new ideas for how we can develop ways to measure how electioneering via blogs impacts voting behaviour. The sum of the opinions presented by authoritative bloggers and online communication experts is not the final answer to the research problems; rather these opinions illuminate the issue from a new perspective. What the study does present of value is a better understanding of the aspects that makes the blog a useful electioneering tool and the measuring methods we need to develop in order to identify how campaigning via blogs affects voting behaviour.