The UK Boy Scouts organization has
recently unveiled a number of new merit badges had merit badges in the field of PR for ten years (Thanks, Judy!). , including one for PR.
"The new award for woggle-wearing spin doctors is one of 42 unveiled in a major update of the Association's merit badges," reports The Telegraph.
Could this be an attempt by the organization to gain more positive media mentions without hiring a PR firm?
Probably not, but it will be interesting to see how the scouts go about earning their badge.
I'm also interested in knowing what it takes to get a "Quarter Master" badge.