"Surprise & Delight" videos are everywhere these days, but often the surprise isn't very interesting, isn't connected to the product or is so connected it feels forced. That's why this spot from Land Rover New Zealand is so perfect. It's a truly spontaneous act of love from the brand that isn't just rewarding vocal influencers or creating a predictable vending machine stunt.
It's a beautiful little piece of film, and almost makes me want to buy an old Land Rover of my own to restore. Or at least a new one for new adventures.
-Parker