Originally posted Monday, 28 August, 2006I have received some critics for bing too positive about Edelman’s involvement in blog campaigns. Basically I was told to wake up and look at how Edelman handled the Blogosphere on behalf of Walmart earlier this year.
I think it's good that people are pointing out the sides of blog campaigning that may have a negative outcome. But note that Edelman have recieved positive comments for his handeling of Walmart's blog campaing
If people are interested in reading more about the Edelman/Walmart incident New York Times have a comprehensive coverage of the case.
And offcourse the Pr-bloggers have their take on the incident. Some of them have been gathered at PR Opinions It is all worth a reading.
Did the campaign have a negative effect? It can still be discussed I believe. At least it is an example of a ground breaking way of how to run a PR campaign and both companies and politicians should learn from it. It will be handy when developing online communication strategies.
Update: Visit Business Blog Consulting for their take on the story