This afternoon I'll be joining social media vet Michael O'Connor-Clarke and Natalie Johnson, manager of Social Media of General Motors Global Technology Group onstage at the Albany Club in Toronto to discuss Using Advanced Technologies Effectively in front of members of the Canadian Investor Relations Institute. From the event description:
Advanced technologies are revolutionizing communications in every field. Investor Relations is no exception. New technologies such as blogging, Web 2.0, RSS feeds, search engine optimization (SEO) and new channels such as Facebook, Google and Yahoo Finance are changing the way IR professionals execute their strategies. Join us as our expert speakers explain how best to employ these technologies to improve the effectiveness of your capital markets communications.
I think it should be a great talk, and I'm looking forward to a healthy discussion period with some of Toronto's IR professionals.
-Parker Mason