Tag Archives: blogging

Bloggers: Reach Out

By Heather Morrison | Published: February 1, 2010
I am coming up on the one year anniversary for my personal blog, Toronto Uncovered, and it started me thinking about how far I’ve come in the past year and how much I’ve learned about blogging. Since my blog’s focus is Toronto, I have a lot of competition. There are tons of well established blogs [...]
Posted in Communications, Social Media | Also tagged , , | 3 Comments

When Social Media Becomes Work

By Adam Gorley | Published: January 29, 2010
Talking with my friend Mike Kennedy recently, I realized that social media have invaded my job. My personal and professional lives are colliding! Blogging and reading blogs have become part of my job description, and there are small Twitter and Facebook communities among my co-workers (including me) and higher-ups. I talk to my boss on Twitter—weird. [...]
Posted in Communications, Technology | Also tagged , , , , | 1 Comment

The DJ Edits My Blog

By Parker Mason | Published: October 17, 2009
Adam Gorley is BlogCampaigning’s resident copy-editor, but he also moonlights as a DJ. Here’s his take on using a laptop to spin tracks. Imagine this: you’re the DJ at a bar—the night’s entertainment. You’re using a laptop; you’ve got some software that you’ve tried out before and you like better than anything else you’ve tried for [...]
Posted in Communications, Technology, Toronto, music | Also tagged , , , , | 4 Comments

Did Mainstream Media Win The Online Journalism War Against Bloggers?

By Parker Mason | Published: August 25, 2009
Like Christie Blatchford before him, David Olive is one newspaper reporter that really doesn’t understand blogs and the internet. In his recent article on TheStar.com (“Bloggers hitch wagons to the traditional media“) he argues that… you know what? I’m not really sure what his argument is. He seems to be critical of bloggers and seems to [...]
Posted in Communications, News, Online, Parker Mason, Social Media, Toronto, journalism | Also tagged , , , , | 1 Comment

The 4M Theory of Social Media Releases

By Parker Mason | Published: November 10, 2008
Over the past few months, I’ve given a lot of thought to Social Media Releases. They are a great tool, but only if used correctly. In the few years that they’ve been out, there have been a lot of different types and styles, successes and failures, but no real agreed-upon strategy for how to use [...]
Posted in Communications, Online, Parker Mason, Social Media | Also tagged , , , , , | 4 Comments

Dear Globe & Mail, (a letter to the newspaper industry)

By Parker Mason | Published: October 9, 2008
Dear Globe & Mail, I really like you. I don’t have a subscription to you because I’m normally too busy to read you every day, but I often buy a copy of you from the newstand in my building because it is simply easier (and more environmentally friendly) to share you with my coworkers, or [...]
Posted in News, Online, Parker Mason, Social Media, journalism | Also tagged , , , | 18 Comments

Social Media Is The New Hip Hop

By Parker Mason | Published: April 22, 2008
Remember last year when I was slagging MyRagan and saying that it wouldn’t make it past the first year? During that whole debacle I continued to update my roommate. He isn’t a blogger, but he told me that it sounded like social media is the new hip-hop, complete with beef. With M0serious climbing up the charts [...]
Posted in Social Media | Also tagged , | 3 Comments