espen skoland

Where It All Began (4 years of BlogCampaigning)

As a follow-up to my post of awesome pictures the other day, I thought I'd post this gem of a picture:

It is a picture of Jens and Espen, taken sometime in September, 2006. Espen had just launched BlogCampaigning as part of his thesis at Griffith University, and Jens and I were just starting to write posts for the site.

In the four years since then, we've gone on to do some different things but the three of us have mostly kept in touch via BlogCampaigning.

Thanks for reading - we hope BlogCampaigning is around for another four years for you. And for us.

-Parker

Happy 3rd Birthday, BlogCampaigning!

It brings a tear to my eye when I realize that Espen Skoland wrote the first post on BlogCampaigning three years ago today. Almost 700 posts later and we're still blogging. We don't write about American politics as much as we used to, but there is still the occasional political post from Jens and I always try and mention communications or PR.

Thanks to everyone for reading!

I wonder if we'll go another three years? And is there anyone out there that has been reading BlogCampaigning since the beginning? (if so, leave a comment or send me an email - I can be reached at  parker (at) blogcampaigning (dot) com).

We Found Espen

For the past year or so, legendary founder of BlogCampaigning, Espen Skoland, has been MIA from both the blog and personal correspondence. In that time, I've done a few searches on Google for his name, but thanks to BlogCampaigning, nothing ever showed up except for the stuff he wrote here. At least until last week when I found Espen's profile on the website of the company he currently works for, Geelmuyden.Kiese (they're a Norwegian PR agency):

espenskoland

Just look at how proud he is to be posing for a corporate photo, wearing his fancy black sweater and with his collar buttoned down. He's probably forgotten a lot of English, but I'm ready to forgive him for his absence if you are.

-Parker

BlogCampaigning 2008

Well we're finally back from our unannounced vacation here at BlogCampaigning. We hope you missed us. In the new year, we'll have lots of great stuff coming up! Espen will continue to be difficult to track down whenever I'm trying to get him to write a post, but hopefully he'll give us an insider's look at the European world of PR as he starts his new job. Jens will be brewing up his own unique brand of thought as he gives us insight about the world of video games and social media in European politics. And last but not least, Toronto's own Jess Bennett will share her insightful musings about Public Relations and social media as she heads into her second semester of school.

Thanks for checking back in!

-Parker

Subject: Greetings from New Zealand

From: Jens SchroederSubject: Greetings from New Zealand To: Espen, Parker

Hi guys,greetings from New Zealand. I'm having an awesome time here – despite freezing my a** off. Coming from Germany I should actually be able to withstand minus five degrees but I guess living in tropical conditions for the last two years kind of affected my ability to adapt to cold weather. Also: when I moved to Australia I never thought that I was going to be confronted with anything resembling ice or snow, accordingly I only possess light clothing and three token sweaters. My answer to that problem lay in the “onion principle” aka layering – when I went jet-boating in Queenstown I was wearing two t-shirts, two sweaters and two jackets. I found a bit hard to breathe, but I'd choose health over dignity any time.

Today I arrived in Christchurch again after a wonderful trip through the breathtaking scenery of the South Island: Snow covered mountains, rainforests, fjords, glaciers, all of almost incomprehensible beauty. Check the photos on Facebook: Pt1 & Pt2!

Since I didn't want to carry it around all the time and was moving a lot I didn't want to take my laptop with me. So after a long day of sightseeing instead of seeking entertainment and news from the internets I, rather extensively, watched TV. Something which I haven't done for ages. The result: I feel about 20% more stupid than before. I feel like a victim of CNN's agenda setting, since I have to passively absorb their programs without being able to countercheck their reports or consult a variety of opinions with the help of the extensive resources the internet has to offer. In short: I just don't feel empowered.I retain some empowerment respectively the ability to avoid Nicole Ritchie related news through my iPod. I loaded some documentaries on there before I left, one of them being “God's Next Army”, which deals with the Patrick Henry College, the supposed Harvard for the Christian Right. Watching this made me think that one of the reasons American conservatives have issues utilizing blogs for the purposes is the influence of these people – the main problem being that the bible is taken literally by Evangelical powers as if enlightenment never happened: basically not much of a difference to Islamic dogmatism with strong undertones of theocratic fascism. Now, the underlying principle of blogs is (ideally!) the concept of exchange and negotiation in a public sphere, a spirit of debate that leads to better outcomes, Espen's thesis being a case in point. However, if you're on a divine mission and take a dogmatic stand that doesn't allow for any negotiation and use debates to impress your view on your opponents instead of reaching for a greater good, this principle gets disrupted (yeah, yeah, I know... sounds pretty idealistic and unworldly, but I think you get the point. And since not all Republicans are adherents of this kind of Christianity but good old conservatives there are probably other issues, such as demographics, that complicate the adaptation to new technology).

Well, it seems that American conservatives aren't the only ones having trouble utilizing new ways of reaching the electorate. Even though John Howard released a speech on global warming on Youtube, the Liberal's Myspace presence still seems to have some issues – the main reason being John Howard refusing to create his own profile page because he doesn't want to lend his identity to a commercial organisation (which is, quite frankly, pretty ironic since the privatization of public services his party supported he lend much of Australia's identity to commercial organisations). Writes The Age:

Mr Howard's office today added a video on climate change to YouTube, but at the time of writing it had not been added to the party's MySpace page."They [the Liberal party] are not using their profile as effectively as they should be," said MySpace spokesman Darain Faraz."If you go on their profile it still says they've got 8 friends, and we know that they've had a lot more requests than that. It would be great if they started using it in the same way that other political parties have."The office of the Opposition Leader, Kevin Rudd, has been busily adding friends to Mr Rudd's profile since Thursday. It listed 6058 friends as of this morning.The leader of the Greens, Bob Brown, has also embraced Impact, and his profile lists 182 friends.Labor politicians outnumber Liberals by more than two-to-one on Impact.The Environment Minister, Malcolm Turnbull, and the Workplace Relations Minister, Joe Hockey, are the only Liberal profiles being regularly updated with approved friends and comments.   

Espen, maybe you should come back to Australia and become a consultant for the Liberal's internet matters. Anyways, I gotta go, I already spend ages in this internet café. At least all this typing kept my fingers warm.

Talk to you soon! Jens