Photo: Jan Chipchase, "Create enough friction and people will find a way," Jan Chipchase wrote a few weeks ago ("Business Models Undermined"). Its an amazing quote, and I try and remind myself of it as often as possible. In that specific example, the friction is the prohibitive cost of new ink cartridges. The way around that is to use external, refillable cartridges.

Every business has friction.

Especially the communications business.

If it is too difficult to access your information, your audience will get it elsewhere. This might mean they are getting it from a competitor or that the information they are getting is from an unofficial source and possibly inaccurate.

These days, your audience can be anyone from the general public to journalists and bloggers.

Where is the friction in your business?


Going To War

Well, Buzz Canuck has drawn the battle lines in the sand. The cybersand of the interwebs, that is. We here at BlogCampaigning look forward to competing against the unlinkable Brendan Hodgson and Phillip Jeffrey.

Darren Barefoot, not so much. I'm pretty sure I'd have a way better chance in this tournament if he hadn't gotten me hooked on this game.

Damn you, Darren.


1% Bootcamp

So its official. I've signed BlogCampaigning up for Sean Moffitt's 1% Army, a sort of tournament of blogs. Based on some of the other entrants, I think that we are up for some tough competition.

I also think that it will be an excellent opportunity for everyone to really push themselves to crank out some quality posts. This kind of direction and inspiration is what I feel the blogosphere (and particularly this website) has been lacking lately.

It is also a great opportunity to learn about some other great blogs that I have, up until now, missed. Cheers to Sean for creating this tourney. It should be a great way to round out the summer.

(note to Jens and Espen, Blogcampaigning's other members: Get off your asses and start writing some posts so we can do this thing!)