Know Your Angles

Did you watch the Brazil/North Korea game today? I caught part of it while I was eating a late lunch and thought that Maicon's goal was amazing. Nike agreed and (not a brand to miss a beat) did an excellent job of capitalizing on it by posting an image of Maicon with the caption "Know Your Angles. Write The Future." on the Nike Football Facebook page.

No kind of planning or content calendar can take that into account. An update like that with a response of over 1500 "Likes" on Facebook and more than 300 comments means that Nike is in tune with its audience and able to deliver what will create conversation amongst them.

In short, Nike knows its angles.

Between this and the previous post I wrote about the Pitch Perfect series of mixes, you're probably thinking I've gone a bit nuts for Nike.

The truth is that I've worn Nike shoes for years (they fit my feet well), and currently have about four active pairs (cleats, indoor soccer, running, casual). If they're going to keep me entertained as well, what's not to love?


Doan Time For A Crime He Didn't Commit

Normally, I pay attention to hockey only during the playoffs and think about politics only in relation to blogging. However, the recent Shane Doan 'scandal' has me pissed off enough to want to comment about both. As Jamie Lopes writes, "How much taxpayers' money has been spent on this debate about hockey player Shane Doan? Does the government of Canada not have more pressing issues to discuss in the house?" And I ask, does any of this really matter, considering that Shane Doan is currently in Russia? In Russia, kicking ass.

I don't care enough about hockey to check, but I'm sure that there are French players playing on the Canadian team with Doan who don't care what he said to those referees. I'm sure that Doan has called those players worse things, and that they've verbally retaliated. In the course of my athletics career, I've said terrible things to people, and had them reply in kind. At the end of the game, win or lose, we'll still look each other in the eye and shake hands. I probably won't be friends with them, but for the most part it stays on the field, the rink, or the court.

Trash talking, whether it's directed at the opposition, the officials, or the fans, is a part of any game.

This fundemental aspect of sports seems to be lost on the politicians. Contrary to what Devin Maxwell thinks, I would like nothing more than to see Shane Doan take a penalty for knocking the teeth out of Jack Layton.

Somehow, I feel I should relate this to blogging or PR or something, so here goes: When you get involved in a physical, emotional game like hockey (as either an official or a player), you expect to get hit and get yelled at. If you can't take it, maybe you should step off the ice. Similarly, if your worried your company or organization might face some sort of criticism (online or not), maybe you shouldn't be in business. It's as simple as that.


UPDATE: I have just recently found out that, contrary to what I thought earlier, there are no French Canadian players on the Canadian national team in Russia right now. That's too bad.

UPDATE 2: In further reading, I have also found out that Shane Doan is apparently a well-spoken man who doesn't believe in swearing or trash-talking. I'll believe it if I ever play against him.