Radar DDB

Curious About Curiosity - #Mars

I've been obsessing over news about the Mars Curiosity rover ever since it touched down last month. One video, created by someone who worked on the project, captures some of the magic about what was done:

Did you notice some of the animations of the landing in that video? Did you notice how it was LOWERED ONTO THE SURFACE OF MARS WITH A CRANE FROM A ROCKET-POWERED PLATFORM?

Just watch the first few minutes. You'll be blown away.


I also think it's pretty cool that NASA has given Curiosity it's own voice via a Twitter account. This is a great way to more easily connect with those who might be interested in learning more about space exploration.

Finally, there's a really good "Ask Me Anything" on Reddit with a bunch of the engineers from the Curiosity project. The Reddit audience is perfect for this sort of thing, asking a combination of human-interest questions and highly technical questions and making for a better read than anything else on the subject.

For more on all of this, you might also want to check out the Radar DDB 10am One Thing: Space Edition, written by Ed Lee.

The Radar DDB 10am One Thing


Almost every weekday, digital and social media teams at DDB Canada gather at 10am to discuss new online trends, tools and technologies. The half-hour meetings involve various team members discussing the merits of a particular site or video, and how it fits into greater online trends.

For me, the meetings are a great opportunity to get insight from my colleagues into what's happening online, and it definitely exposes me to things I might not have noticed or found otherwise. They are a highlight of my week and one of the cool things about working at DDB Canada.

To see what we've discussed, check out the DDB Canada blog or follow Radar DDB on Twitter. If you're interested in getting a daily email from us with the 10am One Thing (and a weekly wrap-up!), leave a comment her or send me an email.