Meet The Superhumans

This spot to promote Channel 4's coverage of the Paralympic Games is one of the most amazing advertisements I've ever seen (click through to view on YouTube): It's too bad that the organization wasn't able to get the proper music rights to be able to allow embeds (as per the description on the YouTube link), but I still think that this is a powerful enough video that it will be shared anyways.

It invoked emotion, made me think and perhaps most importantly of all, is driving me to act and try and watch the paralympics. The music choice was great, the footage was cool and the sound editing really helped, but it the real highlight of this video was the inspiring people in it.

Thanks to my friend and colleague Sandra Moretti for sharing this.