Goodbye Toronto, Hello DDB New Zealand!

If you've been following me on Twitter, you might have noticed that I've left Toronto, and have made the move south to join the DDB New Zealand team as a Digital Strategist.

Saying goodbye to my colleagues at Tribal Worldwide Toronto/DDB Canada wasn't easy, but staying within the DDB network and transferring down to DDB New Zealand was a great opportunity.

I've only been here for a week, but so far my early impressions of the DDB team here and the city of Auckland are that both are fantastic.

If you're ever in New Zealand, look me up and say hello.

To everyone I worked with back in Canada, please keep in touch (LinkedIn or Twitter). I hope our paths cross again soon.

-Parker

PS: They love coffee in New Zealand, and the DDB office is no exception:

Loading

They take their coffee seriously at DDB New Zealand.

View on Instagram

The Radar DDB 10am One Thing

 

Almost every weekday, digital and social media teams at DDB Canada gather at 10am to discuss new online trends, tools and technologies. The half-hour meetings involve various team members discussing the merits of a particular site or video, and how it fits into greater online trends.

For me, the meetings are a great opportunity to get insight from my colleagues into what's happening online, and it definitely exposes me to things I might not have noticed or found otherwise. They are a highlight of my week and one of the cool things about working at DDB Canada.

To see what we've discussed, check out the DDB Canada blog or follow Radar DDB on Twitter. If you're interested in getting a daily email from us with the 10am One Thing (and a weekly wrap-up!), leave a comment her or send me an email.

-Parker

BloodSignal!

One of my favorite things about working at DDB Canada is the incredibly talented coworkers I get to spend my day with. I love the projects that I get to work on, but I also love seeing what other teams come up with for their clients. One amazing project that some of the DDB team recently completed was for Canadian Blood Services. The campaign was called Blood Signal and while it was integrated across multiple mediums (print, guerilla, online ads), my favorite part was the Facebook-connect enabled website that they created.

The pulls information from your Facebook profile to create a customized, animated video about how many lives you and your friends could save by donating blood. Seeing your friends faces appear in the places their from acts as encouragement for you to get them to donate blood, and adds social relevance to the campaign.

Check it out yourself at BloodSignal.ca. Then go donate some blood.