The site doesn’t include a blog or any way to have a conversation online with the candidate/campaign. There are tools that encourage users to join the campaign, donate money and sign up friends for campaign updates. In other words, they have features that allow you to participate in the campaign in very focused ways, but not in the messy, Web 2.0 manner of the John Edwards campaign. No Facebook group. No MySpace profile. No link to their YouTube account. It’s as if the last few years never happened.
Based on how they are using YouTube and podcasts for crisis response, it is clear that the Romney campaign has an understanding of how to use the web in this day and age. Unfortunately this understanding isn’t evident from the first version of their campaign website.