DroneWeek: Friday, March 21

I've always thought drones are interesting, so I'm going to start doing a weekly recap of any good drone or quadcopter related news. First up, there's a great video of  an (in)famous Sydney surf break called Ours. It really takes a drone's-eye view to understand how little water is left in front of the wave:

 

Next up is a beautiful few pieces of video of some ice caves, shot by a drone:

 

 

And lastly, there's an interesting article on the Guardian's site about how China is going to start using drones to investigate pollution in the country. Apparently, it's possible to tell if an industrial building is polluting by the colour of smoke they're putting out.

That's it

Radar 10am One Thing: ReRoll

This post originally appeared on the DDB Canada Blog.   

Virtual worlds are big and getting bigger: The world of Skyrim is just under 40 square kilometers. Grand Theft Auto V‘s map is 126 square kilometers.  DayZ, a recently-released survival game, has a map size of about 230 square kilometers. Middle Earth, the fictional world of Tolkein’s Lord of the Rings saga, is about the size of the British Isles and has been recreated virtually.

Developers of the upcoming game ReRoll are dreaming bigger. A lot bigger. Like, 510 million square kilometers bigger.

That’s because 510 million square kilometers is the surface area of the Earth, and they’re planning on using drones to map our entire planet, creating the biggest open-world game ever.  It’s an ambitious project, and like a lot of crowd-funded games, might never come to fruition. However, we’re interested in the way that it is further blurring the lines between real and virtual. The Montreal-based team behind the game is funding it via crowdsourcing on their website ReRollGame.com. Their announcement video will help show you just how big this project is going to be.

Crowfunding the Public Interest

I originally penned this post for a newsletter of The New Zealand Initiative Think Tank.  In his book, The Great Degeneration, Niall Ferguson describes how the West’s six ‘killer applications’ (competition, science, property rights, medicine, consumerism, and work ethic) are on the decline.

"Our democracies have broken the contract between the generations by heaping IOUs on our children and grandchildren. Our markets are increasingly distorted by over-complex regulations that are in fact the disease of which they purport to be the cure. The rule of law has metamorphosed into the rule of lawyers. And civil society has degenerated into uncivil society, where we lazily expect all our problems to be solved by the state."

The result is slow growth, strained social systems, complacency, and disinterest.

At the same time, the creative industries were shaken by the principle of crowd funding. Privately owned for-profit websites like Kickstarter allow individuals to pool their money to support projects initiated by other people.

Creators set deadlines and a minimum funding goal, and describe risks and challenges associated with the project. Once the project receives funding, the creators are expected to supply regular progress updates.

According to Wikipedia, since Kickstarter's launch nearly five million people have funded more than 50,000 projects. Examples include video games, films and a 3D printer. In fact, in 2012, Kickstarter channelled more money into the US arts scene (US$323.6 million) than the Federal Government (US$146 million).

These numbers raise the question of whether the answer to Western society’s ills could lie in adopting this model.

A small percentage of taxes would go into essential services, and what happens with the rest is for the electorate to decide.

Any tax-funded project must justify itself, and it would need to persuade people, give detailed timelines, manage risks, and show that it has the appropriate staff. Any delays and extra costs would have to be communicated and explained immediately. Lobbyism would become more public as it needs to inform a broader audience.

For example, single mothers could choose not to pay for upper class students to attend university. Tax-funded nanny state tendencies based on vocal special interest groups, solely focused on helping themselves to our wallets and freedoms, can be curbed and a sense of personal responsibility re-instilled.

Theoretically, this would lead to less waste, and lower taxes.

Of course, this approach is not without its problems, the biggest being how to make sure that all projects are equally represented and considered by the electorate.

Still, the idea would make for a much more explicit contract between the state and its people that would make for more engagement by appealing to responsibility, and being able to directly influence outcomes. Maybe the West can crowd fund itself back to glory.

Entering The House of The Sun - Hiking Haleakala

 

While Heather and I were on the island of Maui over the Christmas holidays, we did an amazing hike through Haleakala crater. The following are a few photos from the hike (click through on each one for a larger version).

 

 

 

 

 

I'd highly recommend this hike to anyone visiting Maui who wants an experience outside of the usual beach and surf scene. The scenery is unlike anything else you'll see on the island, and it really gets you away from the crowds. Make sure to pack warm clothes and lots of water and food. We did the 18.5 km hike in a little bit over four hours, but you might want to plan on taking a bit more time than that. The National Parks Service has a great page of information and maps for the area here.

Check out a few of my other blog posts about Hawaii:

Hiking The King's  Highway

The Garden Isle and The Valley Isle

 

 

 

Hiking The King's Highway | Maui

Inspired by the awesome blog Unreal Hawaii, I've decided Below are a few photos I took on a hike along The King's Highway, which is a trail across rough lava rock on the south side of Maui. According to the "Every Trail" website, these lava fields are about 200 years old. There is barely any vegetation growing, and the entire landscape looks like Mars (which is why I like this hike so much). If you give it at try, make sure you bring good walking shoes and lots of water. There's no shade. I also used the Nike+ App on on my iPhone, so if you want to check out the map of what I hiked you can here.

 

 

King's Highway, Maui

 

King's Highway, Maui

 

King's Highway, Maui

 

Deer Skeleton

 

To get to the King's Highway, follow the road to Makena beach, and go all the way past La Perouse bay. If you're into this sort of thing, also check out the History of Maui on Wikipedia.

 

Old Friends and New | A Visit To Sydney Australia

I know I've been a little light on blogging here recently, but that's because I've been busy with a lot of new projects at work. As part of my new role as Global Program Lead at Tribal Worldwide, I went to Australia to help my colleagues at DDB Sydney with a campaign for one of their clients. The office there was beautiful, but more important were the people: they were welcoming, professional and smart, and they reminded me of why I like working within the DDB network so much.

 

 

I also got a chance to connect with Jens Schroeder. Longtime readers of BlogCampaigning may remember him as Schredd, one of the original authors and founders of this site. It was the first time we'd seen each other in about six years, and hopefully I convinced him to do a better job of keeping in touch.

That's it for today's update - hopefully I'll be back soon.

-Parker

 

GamerCamp Toronto: November 1st-3rd

I'm not a coder, developer or even really a hard-core gamer, but if you've been reading this blog long enough you know I've got an interest in Video Games, and how they fit today's culture.

That's why I love Gamer Camp, a yearly and unique Toronto event curated by Jaime Woo. It's not about showcasing the blockbuster hits, it's about the spirit and creativity between creating games and playing them.

There will be a board game cafe, an arcade of great indie games, and some great talks by people from different parts of the games industry.

This year, Gamer Camp has also added an extra day, The Interactive and Games Conference, that I'm excited for:

"The Interactive and Game Conference will feature 20 inspiring, useful talks from organizations and individuals bringing fresh looks to both fields in hopes of cross-pollinating and sparking cool, new ideas. (Gamercamp itself, for example, sprung out of drawing inspiration from tech, art, and culture events like TED, Come Up To My Room, and TIFF.)

Attendees can expect interesting takes on the interactive and games space including: An in-depth session on the game design lessons from DrinkBox Studios' critically acclaimed Guacamelee (pictured below) National Film Board producer Gerry Flahive sharing on the award-winning interactive documentary Highrise Mission Business, the team behind the spooky and successful interactive theatrical experience Visitations at the Drake Hotel, and A first-look at Stringer, an immersive journalism first person videogame that places you in the middle of an Afghanistan battlefield using the Oculus Rift and Hydra technologies—a collaboration between George Brown College and Cinema Suite Inspirations from the curator of TIFF's innovative and popular media experience DigiPlaySpace Demonstrations on using the creativity tools Lua and ZBrush"

If you're in Toronto, try and attend. Details are here.

PS: The fashion/video game mashup images that will be displayed at the festival, Double Flawless, are also super cool

 

Are you the One Hero that Canada needs?

 

I'm pretty excited about this project for Canadian Blood Services that I've been working on with my DDB Canada colleagues and Stopp LA

One Match, a division of Canadian Blood Services, needs stem cell donations from Canadian males, aged 17-35. To reach this target, we created an online, interactive comic book experience that aims to educate young males about the science and process of donating stem cells, as well as the importance of doing so and how they can be a "hero."

Check it out at OneHero.ca or register directly to donate stem cells at OneMatch.ca

Quadricopter Fuel

One of the perks of working for DDB Canada is DDB Fuel, a program that gives each employee $250 a year to spend on something that will "fuel their creativity." A few years ago, I used it to buy a GoPro Camera, and used it on a couple of surfing trips. Last year, I used my Fuel to take Japanese lessons. This year, I bought a Parrot AR.Drone 2.0 Quadricopter While it's possible to fly the Parrot AR almost right out of the box (after the battery has been charged), mastering it is another story. It's controlled via an iOS App that streams video directly to your phone, giving you a bird's eye view of the world:

 

I've been interested in drones and quadrocopters for a while, and find that they make interesting topics of conversation at our weekly Radar 10am meeting, so it's been awesome to get some hands-on experience. This hands-on experience isn't limited to just flying the device. After only a few days of ownership, I had my first crash and had to order replacement parts (new gears and new central cross). This led to completely taking apart the drone, and rebuilding it. As a result, I now know way more about circuit boards than I used to. It also gave me a chance to give it a custom paint job:

What's also neat about the Parrot AR Drones is that the iOS App gives you a data output after each flight, detailing speed, heigh and battery usage:

If you're interested in more things like this, check out the links below:

Matternet is looking to solve transportation problems by creating a network of drones and groundstations in remote or otherwise difficult to reach areas. While I believe their first focus is on using the system as a means of delivering medicine to remote villages in Africa, it also has it's uses as an urban courier system in congested areas.

I've learned a lot about fixing and updating my Parrot AR Drone from DroneFlyers.com. They've got great articles that walk you through the different steps of troubleshooting even the most basic drones.

TechCrunch recently covered a new start up, Spiri, aimed at creating drones that would enable developers to more easily program drone/quadricopter apps.

Lastly, check out the video below of two quadricopters juggling a stick:

Fiordland (A Beautiful Surfing Video)

Maybe it's because I'm on a little bit of a wilderness kick these days after a trip to British Columbia and reading The Golden Spruce, but I loved the Fiordland video put together by Surfer Magazine, filmed in the Fiordland National Park of New Zealand. It's a bit of a departure from the usual sun-and-indie rock of most surf videos, but the wintery scenes and piano music really work.

 

 

The Golden Spruce [Book Review]

While I almost exclusively read Science-Fiction, I've been dabbling in a bit of non-fiction these days. One of the most recent books I've read is The Golden Spruce: A True Story of Myth, Madness, and Greed.

I had been telling a group of friends about my recent trip to the central coast of British Columbia when one of them recommended the book

At it's heart, it's a book about the history of logging in British Columbia. That might sound a bit dull, but it's fantastically written and a pretty interesting history, at that. It's not until the first half of the book that the story really focuses on Grant Hadwin, a logger-turned conservationist who played a large role in what happened to the fabled Golden Spruce.

I don't want to spoil too much of the story, but I will say that anyone with an interest in history, the outdoors, logging, conservation/environmentalism or just great story should give it a shot. You should even just read it to hear about the legendary exploits of  Grant Hadwin. The Golden Spruce: A True Story of Myth, Madness, and Greed

 

iPhone Card Holder

A few weeks ago, the good people at MoGo2Go offered to send me a review version of their new mobile phone wallet. I've been using it since then, and have had a lot of people ask me about it:

 

We've got a lot of security doors at work, so it's pretty convenient to store my card key in the MoGo2Go instead of in my wallet. Our security cards at work are pretty thick, so I don't think I can fit another card in there but it would probably hold two credit or debit cards easily.

It sticks to the back of an iPhone with some of that fancy 3M stuff, so it won't leave a sticky residue (I previously had a Gelaskin on the back of my phone with the same material, and it peeled off with no problem). Although I've heard that storing cards next to your phone like this can demagnetize them, it seems to only happen to hotel room keys.

If you want one of these for yourself, they're only $4.95 and you can order them online here.

 

 

 

Instagram Now Allows Photo And Video Embeds

I really like Instagram, so I'm excited to see that they've made it easy for users to embed photos from the site on other sites. It will be interesting to see what this does to spread Instagram photos and engagement across the web. Here are a few of my own favorite Instagram photos (follow me! Like elsewhere on the web, I'm ParkerNow on Instagram:

My Standing Desk

Almost a year ago, I hurt my back playing soccer. It got a bit better, but never 100%. I saw a chiropractor and had acupuncture, but I was still spending part of the day at work laying on the floor. At the same time, I started reading about how bad sitting was for your back (and health in general) and decided that a standing desk would be the way to go. I got the idea for using cheap IKEA parts from this post on I am not a programmer. It turns out that the LACK table was the perfect height for me without the need for an extra shelf. An Anti-Fatigue Mat rounded out the set-up.

Standing Desk using IKEA furniture

 

I don't spend the entire day standing, but rather alternate between standing or sitting depending what I'm doing. I also try and go for walks around the office (or around the block, if the weather permits) as often as possible.

My back has been feeling pretty good these days, and while I can't attribute all of the recovery to the desk (stretches and strengthening exercises definitely played a party), I'm sure it helped.

 

How Jewish Is Your Favourite Movie?

Jewish Jurassic Park

 

If you like movies, you'll probably have fun with the new website that DDB Canada (the place I work) developed for the Toronto Jewish Film Festival. To prove that you're already a fan of Jewish movies, DDB created a website that analyzes everyone who was involved with the movie (from writers to actors and producers) and gives it a score (or gentile percentile) for how Jewish it is.

Check it out for yourself at J-Dar.ca (and then check out some of the great movies that are playing on the Toronto Jewish Film Festival website)

Radar DDB 10am One Thing: A Dangerous Idea

This post originally appeared on the the DDB Canada blog

Wired Magazine called Cody Wilson one of “the 15 Most Dangerous People In the World,” so it stands to reason that the site he runs, Defcad.org, might be the most dangerous website in the world.

At it’s core, it is an easily searchable archive of designs for objects that can be created on a 3D printer. Where it differs from competitor Thingiverse is the that Defcad is willing to host more controversial designs. Specifically, the files needed to print gun parts.

While MakerBot CEO Bre Pettis hosted one of the opening keynotes at #SXSW, Cody Wilson was also at the conference spreading his own brand of libertarianism. “People are going to be able to pass this contraband between one another to the point that ‘contraband’ won’t be a meaningful way of describing it anymore,” he was quoted as saying. For a society still grasping at the legal ramifications of simply copying songs, this is a conceptual leap.

It also demonstrates the fine line between free speech and dangerous ideas, a line that Cody Wilson might just crossed. It’s not for us at to decide, but it’s the type of topic that will factor into debates about what a free and uncensored internet means in the future.

For those interested in how long experts estimate the 3D printing revolution will take, take a look at this infographic.

Radar DDB 10am One Thing: In Game Economics, Real World Politics

The following post originally appeared on the DDB Canada blog as part of the Radar 10am series

In the past few years, one of the most interesting MMORPGs (Massively Multiplayer Online Roleplaying Games) to emerge has been EVE Online, a game in which each player takes the role of spaceship captain. What’s interesting about it about this game is that the economy is much more open and malleable compared to other games. So much so that the developer had to hire a real economist to help keep things managed as players form consortiums, alliances and trade pacts with other. The result is a capitalist system, one in which players can stand to lose thousands of real world dollars in online, in-game heists and, battles

At least, that’s true for most of the world’s players of EVE Online.

In China, like much of the country, players are behind their own great firewall. Their version of EVE Online only lets them interact with other Chinese players, as The Mittani reports, and that this has resulted in the players creating an in-game economic and political system more like the Central Committee of the Communist Party of China “with long term decisions and diplomacy being made by a politburo comprised of the CEOs of major member corps and a Chairman who handles immediate decisions and day-to-day operations. While fleet commanders have some initiative, it’s ultimately the Chairman who gets the final say on major ops.”

It’s a fascinating insider’s account of an incredibly complex game, and the type of system that the world is starting to pay closer attention to.

It’s been four years since the video game industry surpassed the movie industry, and 90% of Canadian teens and kids are gamers. At Radar DDB, we’ll definitely be staying on top of emerging trends in video games (and getting a few games in of our own when we can).

For more, read “Socialist State Emerges In China’s Alternative EVE Universe