If you’ve been a BlogCampaigning reader for more than a few weeks you’ll know that Jens and I are both quite interested in ludology, the study of video games.

I’m fairly convinced that video games are the future of both entertainment and communications. I don’t mind that they aren’t being taken as seriously as I think they should be – it just means that there will be greater opportunity for people like Jens and I further down the line.

Like many of our activities, games are becoming increasingly social. According to a recent Pew Report, for teens “gaming is a social activity and a major component of their overall social experience.”

The report finds that 65% of game-playing teens play with other people who are in the room with them, while only 27% play games with people who they connect with through the internet. I think that those numbers are going to change rapidly, that the teens who are most easily able to connect via the internet to interact with their peers to play games and solve online puzzles will be the ones who are most succesful later in life.

This might be explained by an article in Wired finds that gamers are using the scientific method to complete missions and raids. In one example from the article, a game academic notes that the teenage boys she studied (I’m hesitating to use the phrase “played with” here) “were building Excel spreadhseets into which they’d dump all the information they’d gathered about how each boss behaved” and that they would use these spreadsheets to “develop a mathematical model to explain how the boss worked — and to predict how to beat it.”

And if you’re worried about becoming the out-of-shape, pale stereotype of the gaming nerd like Jens, don’t fret. According to a recent study gamers are more physically fit than the average American (Jens is just lazy). If that wasn’t enought o get you feeling good about video games, a recent article in The National Post reports that a number of retirement centers in Ontario are using the Nintendo Wii to stage a series of competitions.

“It’s hand-eye co-ordination, visual stimulation and works as various forms of therapy. If they are in their wheelchair, it gets them excited, gets them enthralled into something that maybe they didn’t do before. They are not just sitting there watching something; they are actually engaged,” said Chris Brockington, senior marketing consultant for the group of retirement homes.  One of the residents added that the games were “both a wonderful social activity and a great way to exercise.”

I’ve also posted previously about my thoughts on the importance of video games here, and you can read all posts about video games by Jens and myself here.

-Parker Mason

(thanks also to Techdirt for first pointing out some of the links mentioned above)

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One Response to “Videogames Are Our Future”

  • Jens Jens:

    Lazy indeed! At least I’m planing to get Wii Fit…

    Another impressive figure: (Nearly) every kid is a videogamer (97%) – we should get used to the thought that games will be one of the defining media of the future: http://www.breitbart.com/article.php?id=D937U9BO1

    In regards to kids using scientific methods to beat a game I can very much recommend Marc Prensky’s book “Don’t Bother Me Mum I’m Learning” in which he give more examples of games having beneficial effects on kids. Easy to read it’s aimed at concerned parents and does a good job of debasing the moral panic surrounding digital games.

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What’s the deal with this website?
You're reading BlogCampaigning. We write about public relations, social media, video games, marketing and pretty much whatever we feel is important. We've been around since August, 2006

Jens "Schredd" Schroeder has been around since the beginning, and he mostly writes about video games.

Heather Morrison is our newest recruit, and she also blogs about life in the big city at Toronto Uncovered.

All of the content on this site is cleaned up by Adam Gorley, our resident copy-editor. He does a hell of a job, and he also writes a few posts for us now and then. Not a lot of people know this, but he is also a soul music DJ who goes by the name "Night Danger."

Parker Mason is the self-described Editor-in-Chief of BlogCampaigning and runs the site with an iron fist. He's also a pretty great guy - you should meet him sometime.

Espen Skoland started this website a few years ago so that he could get extra marks for his thesis, but he's pretty much given up on contributing. Still, we often refer to him as The Legendary Founder. He might be lazy, but he left us with a legacy.