A few days ago, a friend of mine mentioned that she had begun PR school and asked for advice about what to do for the blog she was obligated to do for one of her classes. If you're one of those die-hard BlogCampaigning fans, you probably already know my thoughts on adding another PR blog to the over-saturated sea of PR blogs.
Back then, my advice to my young friend would have been that she should start a blog about something she cares about.
Now, my advice would be that they avoid starting a blog altogether.
Instead, she should start a Facebook Page.
Right at the start, she can populate this Facebook Page with information about herself (or her project) and what the page is about.
Since I'm pretty sure students in these PR classes are encouraged to read each others' blogs, she can then ask her follow students to 'Like' the page (a much easier task than subscribing via RSS).
Instead of daily blog posts, she can write daily status updates for the page. Facebook's newish tagging ability makes it easier to link to other pages, and isn't really that different than the traditional HTML links you'd include in a blog post. These tags have the added ability of ensuring your post is visible on the page that you tagged, potentially increasing your audience. Interactions on these pages (Likes, Comments) will be spread across the social network of her and her friends, encouraging further interaction and becoming much more visible than if these same interactions were made on a blog.
If she does all this, she'll have the framework for a 'blog' that has the potential to be more popular than any of her classmates. She'll also learn a lot about an increasingly relevant tool in the communicators' kit.
She'll still have to ensure her posts are interesting, resonate with her audience and encourage interaction. A supporting website with basic contact information and direction to 'Like' the Facebook page couldn't hurt, either.
What do you think? Is this good advice for a PR/communications student? If you're a teacher, would you give a passing grade to a student who did this instead of starting a traditional blog?