Via a post from Brian Solis*, I recently came across the site Gooruze (he’s one of the founders, apparently).

At first, I thought that this was simply a MyRagan clone with a few Silicon Valley flourishes thrown in. I’ve since come to realize that where MyRagan emphasizes their own content and writers while creating a walled-in social network, Gooruze respects the knowledge of their users. The whole idea behind Gooruze is that it is a place for experts to share their knowledge.

The Gooruze founders seem to have realized that in the world of Facebook, any social networking capability that they can offer would be of little or no value to their members.  However, that is not important when you realize that the true value of a site like this the concentration of experts and professionals willing to share their work and thoughts.

This space is becoming increasingly crowded, and I’m interested in seeing which one of these sites will rise to the top.

I feel that although the target audiences for the two are a bit different, I can already tell that I’ll be keeping tabs on Gooruze. My only problem with it is the frustration of being a member of yet another site and having to remember to login and check somewhere else.

Aggregation Aggravation? You bet.

-Parker

*I’m not sure what blogging software Brian’s blog is built on (though I think that it is Blogger) but its really hard to grab a link for one of his posts while viewing the site as a whole. What is wrong with simply making the title of the post a link that will take you to that post and nothing more? Wordpress does this just fine.

  • Share/Bookmark

2 Responses to “Gooruze vs. MyRagan”

  • Thanks for your post Parker. You have delivered a great insight and explanation of Gooruze. As you say no need to compete with other social sites, the key is to draw together targeted knowledge and news. Look forward to seeing more of you at Gooruze.

  • Hi

    Thanks for reviewing Gooruze.
    Glad to hear that you think it has promise.
    Look forward to seeing you in the community.

    Kindest
    Clay Cook
    Gooruze Co-Founder

Leave a Reply

Additional comments powered by BackType

What’s the deal with this website?
You're reading BlogCampaigning. We write about public relations, social media, video games, marketing and pretty much whatever we feel is important. We've been around since August, 2006

Jens "Schredd" Schroeder has been around since the beginning, and he mostly writes about video games.

Heather Morrison is our newest recruit, and she also blogs about life in the big city at Toronto Uncovered.

All of the content on this site is cleaned up by Adam Gorley, our resident copy-editor. He does a hell of a job, and he also writes a few posts for us now and then. Not a lot of people know this, but he is also a soul music DJ who goes by the name "Night Danger."

Parker Mason is the self-described Editor-in-Chief of BlogCampaigning and runs the site with an iron fist. He's also a pretty great guy - you should meet him sometime.

Espen Skoland started this website a few years ago so that he could get extra marks for his thesis, but he's pretty much given up on contributing. Still, we often refer to him as The Legendary Founder. He might be lazy, but he left us with a legacy.