Posts Tagged ‘Uncategorized’

4 Reasons Why…

Saturday, July 12th, 2008

…I should be a guest blogger on 4 Reasons Why, a blog that regularly posts of list giving four (or sometimes five!) reasons why something is or should be.

1.) It is a chance to broaden my horizons and improve my writing, as cliched as that sounds. My posts here are fairly eclectic and nothing is stopping me from writing about different topics but I tend to focus on the usual suspects of social media, technology, PR and video games. Writing a guest post for someone else will force me to take a different stance and look more closely at my own writing.

2.) As I’ve mentioned before in posts like this, Four Reasons Why is one of my favorite blogs these days. Getting the chance to write for them would be like the plot of a Mark Wahlberg movie like Invincible or Rock Star: longtime fan gets the once-in-a-lifetime chance to become famous and live his dreams.

3.) I totally understand where the 4 Reasons Why guys are coming from. After working on BlogCampaigning for almost two years, I can sympathize with the They’re looking for help, and I can sympathize with the need to do things like drink beer and play sports instead of trying to come up with content for my blog all the time. And who knows, maybe if I write a guest post from them they’ll join the ranks of Paull Young (who wrote a post about Astroturfing for us a while ago) and Rick Weiss (who had a guest post here about video games and PR).

4.) They’re looking for guest bloggers.

If you think I should be a guest blogger on 4 Reasons Why, let them know or come up with your own list.

-Parker

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Online Done Right: someecards.com

Tuesday, July 8th, 2008

I can’t even remember where I first heard about someecards.com, but I’ve loved them ever since. Targeting an audience of the Facebook-savvy and millenially-jaded, their slogan of “when you care enough to hit send” is what first drew me in. There are a lot of e-card companies out there, and I’m pretty sure that Someecards is the only one whose copy is memorable.

If you haven’t had a chance to look at the site and their cards, do so now. I guarantee you’ll end up sending one to a coworker, loved one, friend or one-night stand. Those are just the kind of cards they make, and the formula is simple: vintage, semi-contextual graphics on a plain background with one line of hilarious writing. Some of my favourites include one that really calls people out for typing “LOL” in emails and conversations and this one about breaking up. And yes, they’ve even got a card about Twitter.

So what are they doing right online? Well, as I’ve mentioned and as you can see, they’ve got great content.

They have also made it super easy to send cards to your friends from their site without messing about with a registration process (although it would be nice if you could login and the site would remember which cards you sent to who).

While at first they started with just email updates about when they would add new cards, they have recently started a Twitter feed to share new cards and other information about the company. With full understanding of their target audience, the company has also developed a Facebook application for sharing these cards.

Both of these moves are huge, as I think there are very few people that would sign up to receive email updates from a company anymore. Not everyone is on Twitter yet (nor do I think Twitter will replace email), but thinking in alternative distribution directions like that is what will determine whether or not organizations succeed in the online space.

I only really have two problems with the strategy of someecards: First of all, they need RSS support. It would be great if I could be alerted to their news and new cards that way. Secondly, I don’t really know how to capitalize or space their company name. Should it be Someecards, or Some E-cards? or someecards? (mesh, among other hot Web.20 entities, has the same problem).

Stay tuned to BlogCampaigning because in the next few days I’ll be doing a follow up post, Online Done Wrong.

-Parker

PS: I promise (threaten?) to send a card from someecards.com to everyone that leaves a comment with a valid email on this post.

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Congratulations to Amanda!

Tuesday, July 8th, 2008

A little while ago, I posted here about how my old position as Communications Coordinator was open at CNW Group.

As a result of that post, a number of BlogCampaigning readers applied for the position and I’m delighted to say that one of them got the job!

So say hello to Amanda Laird, Communications Coordinator. You can catch her on Twitter and Del.icio.us.

Amanda, if you’re reading this and want to do a post about life at CNW, let me know!

To everyone else who applied - I heard that all of the top candidates for the position came as a referral from this blog. Knowing that my readers are such top quality makes me feel great, so thanks everyone.

-Parker

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Wikipedian Coincidences

Monday, July 7th, 2008

Over the weekend, Jens wrote a post about how certain topics (like fictional characters) in Wikipedia have unreasonably high word counts when compared to what should be more culturally important issues.

For some bizarre reason, Seth Godin wrote about the same topic in the past few days.

Today’s edition of XKCD was also quite similar.

I’m thinking about writing a Wikipedia article about this coincidence.

-Parker

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Knowledge of the Masses? The Weird Priorities of Wikipedia or why Knuckles is Seemingly more Important than God.

Saturday, July 5th, 2008

Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users” – one problem being that some people have more time to collaborate than others. 


Unfortunately this lends itself pretty well towards a somewhat distorted view of the world in which wicked priorities reign supreme.

Gamesradar compiled a frightening list of 15 examples of nerddom gone wrong:

Call of Duty (13069 words) VS World War Two (11844 words)

See what we mean? When the deadliest, costliest war in the history of mankind has been trumped by a videogame franchise about that war, you know something’s off. One involved over 50 countries and took over 70 million lives; the other involves button mashing and tea bagging.

On an encouraging note, we did have to add all the Call of Duty games’ individual pages together to reach the crazy number above. On a discouraging note, we didn’t have to add Call of Duty 4 and its non-WWII setting, which would have brought the total word count to an even crazier 18,927.

Oh, and on a simply ridiculous note? Call of Duty 4: Modern Warfare beats “modern warfare“… 5,858 to 2,873.

Also less important than Call of Duty! 
• American Revolutionary War = 8,078

• American Civil War = 11,729

• English Civil War = 8,030

• Napoleonic Wars = 7,951

• Hundred Years’ War = 7,992

• War on Terrorism = 10,674

• War on Drugs = 7,628

• Cold War = 10,117

• “War” = 9,233

It get’s worse though:

Knuckles (7832 words) VS God (3,726 words)

At last, we reach the ultimate showdown. In this corner, we have God, who Wikipedia describes as:

“… the principal or sole deity in religion…”
”…the creator and overseer of the universe…”
”… omnipotent and eternal…”
”… the source of all moral obligation, and the greatest conceivable being existent…”

His opponent? Knuckles of Sonic the Hedgehog fame, who Wikipedia describes as:
“… a red, teenage, anthropomorphic echidna…”
”… the fourth most popular character in the series…”
”… shy around girls…”

This is exactly why I don’t have the slightest problem with quoting Wikipedia in my Ph.D. when it comes to obscure videogame references.

-Jens

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“Why haven’t you been blogging as much lately?”

Friday, July 4th, 2008

It’s a question I’ve heard often in the past few weeks, and the reason is time.

While a number of people have commented that if the CEOs of major companies have time to blog I should as well.

I think the difference is that most blogging CEOs (and many PR bloggers) have the chance to blog as part of their regular work day (no matter how long that work day might be). My work here at BlogCampaigning is certainly related to the work I do at CNW Group but it isn’t part of my job description and only takes place outside of work hours.

I’m also a firm believer in what Jeremiah Owyang refers to as “paying yourself first,” although I think I have a slightly different spin on it. His priorities are to his blog and getting his message of web strategy out to the masses.

My priority is to enjoy life.

In the summer, that means being outside. It means playing sports (through the TCSSC) and reading books in Trinity Bellwoods park. When I’ve relaxed and “paid myself first” in this respect, I know that I can focus on the work that I need to do.

I’m also getting tired of blogging about blogging and communications blogging the newest technology. Instead of talking about, I’m trying to put these tools into practice in a couple of side projects (and I’d like to thank Mark Evans - his Four Reasons Why was a bit of inspiration for this post).

To paraphrase an old saying: Those who can create, do. Those who can’t blog about how others are creating.

-Parker

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And Now Something Completely Different: Hanover Smells Like Old Ladies and is Just as Exciting. My Odyssey to the Hurricane Festival

Thursday, June 26th, 2008

What were we doing there in the first place? Our Australian friends from Operator Please were supposed to arrive in Hanover sometime in the morning so we figured we might as well meet them and go to the festival together.

After spending the night in a hostel located in a rather dubious area – stores with names like “Super Iran” and stickers on cars praising the one and only true religion didn’t inspire confidence that a constitution based on the principles of democracy and liberty was held in high esteem here – one of the first things we did was to try and call the band. No answer. Fair enough, it is a long trip after all, although they would have had a couple of hours of sleep at this stage.

This call was followed by several others. Wasting time was getting more and more difficult. What was there to do? Wandering around aimlessly certainly wasn’t inspiring, neither was getting a second breakfast nor strolling down the main shopping street. We were bored out of our brains.

The only relief: The internet. Not only did it offer an escape from the mind numbing mediocrity of the place but it also, via of Operator Please’s newsletter, revealed that Qantas employees were on strike and therefore it wasn’t sure if the band was going to make it on time for their own show. The good news though: We could finally escape the fourth terrace of the purgatory.

The next stop was Bremen: If Operator Please made it to the festival it would only be an 45 minute drive from there, it they didn’t we could spend some time with friends in the city whose university I attended for almost five years.

They made it though, as we found out the next day. And they even organized backstage passes for Jenna and me, the golden ticket.

It was surreal to see them play, in a very good way. About 2 ½ years ago I was telling Ashley, the bass player, about Hurricane festival after they played a gig in a tiny club on the Gold Coast. And now I had the chance to witness them perform there – in my Vaterland, in front of an enthusiastic audience.

If you get the chance: Do yourself a favor and go to see one of their shows or buy their album: they’re confident but not cocky, they’re sweet but won’t rot your teeth, they’re cool but could be your friends.

The whole experience was almost as surreal as being backstage. When I saw Dave Grohl I couldn’t resist to ask him for a photo. When I was 12 I watched hours of MTV just to tape a single goddamn Nirvana video. Giving me the opportunity to meet one of THE heroes of my youth, someone I absolutely adored growing up in that boring place in the middle of nowhere, someone who at that time was in the biggest band on earth is something I will forever be grateful for (despite me looking like a cartoon of myself on that said photo). That and for the opportunity to wash my hands backstage.

Further highlights include: Seeing the Wombats from the photographers pit; watching the Foo Fighters from the sound tower and overlooking a crowd of tens of thousands people; Jaguar Love, Tocotronic and of course Sigur Ros: the chill out after the apocalypse.

Dust, rain and the fact that we had to sleep in my car because I couldn’t organize a tent didn’t matter anymore on this dreamlike weekend.

-Jens
[Update: Now with 100% more pictures. The one with me and Dave Grohl won't hit the interwebs before I haven't photoshopped it though]

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The Most Accurate Book About the Future That You’ll Ever Read

Monday, June 23rd, 2008

I just finished reading Rainbows End by Vernor Vinge and was blown away by how he extrapolated our current world to create a science fiction future that can’t be anything but the way things will actually turn out.

While the plot about a conspiracy involving some of the world’s security forces and a type of doomsday weapon failed to really pull me in, I was amazed at the way Vinge described the future technologies.

For example, the main character is in his 70s but is recovering from Alzheimer’s thanks to some new biotech that sounds remarkable similar to what this company is doing.

Inhabitants of this future aren’t really that different from us in that they are constantly connected. However, rather than glancing down at little screens to find out who is calling or what is being “Silent Messenged” to them (think Microsoft messenger mixed with this sort of tech), the information is displayed in their contact lenses, a technology that is not really that far away. Apparently, one group of researchers have already developed an LCD screen that you can wear in your eye.

Combine that with these image recognition glasses and you’re almost at the level that the characters in Rainbows End are. However, they can take it one step further by using the display to “skin” their reality and make it look the way they want in much the same way that we change the look and feel of our software programs and desktop. Imagine something like this Flickr-Google Earth mashup (via BoingBoing and NY Times, but in real time rather than photos and the option to use user-generated images/skins for your reality.

The way Vinge describes this new tech is perfect in that it is simply accepted by the characters in much the same way that we accept things like email and cell phones into our everyday lives.

For anyone even vaguely interested in knowing what our world will be like in the very near future, I strongly recommend Rainbows End. If you’re in Toronto and want to borrow my copy, let me know.

-Parker

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Wacky News Week?

Saturday, June 21st, 2008

I don’t know what it was about this week, but for somereason wacky news just kept coming up.

First there was the report of a sixth human foot found washed up on a stretch of shoreline in BC in a span of less than a year, but this was later revealed to be a hoax.

Then there was the reports of a teen-pregnancy pact in Massechussets, complete with a 24 year-old homeless man as one of the fathers.

Just two days ago, someone sent me this link about a woman that had been dead for 42 years in front of her television before anyone found her.

The week even started out pretty wild with stories of Taliban attackers freeing anywhere from 250-400 of their comrades from a prison in Afghanistan.

I don’t even want to know what next week will bring.

-Parker

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The Verdict is in: Videogames are the Medium of the Future

Thursday, June 19th, 2008

Reports gamesindustry.biz:

According to an upcoming PricewaterhouseCoopers report, the videogame industry is expected to reach USD 68.3 billion in global sales by 2012 - a compound annual growth rate of 10.3 per cent.

According to the report, the largest category - console games - will grow by 6.9 per cent annually, from USD 24.9 billion last year to USD 34.7 billion in 2012.

Online and wireless games will experience the fastest rate of growth, at 16.9 per cent and 19 per cent, respectively. The report expects online sales to reach USD 14.4 billion in 2012, with wireless sales reaching USD 13.5 billion.

The videogame advertising sector, meanwhile, will grow from USD 1 billion in 2007 to USD 2.3 billion in 2012 - a 16.7 per cent annual growth rate.

The PricewaterhouseCoopers report suggests a decline in at least one sector: it expects PC games sales to decline 1.2 per cent a year until it reaches sales of USD 3.6 billion in 2012 - down from USD 3.8 billion last year.

Growth in the US will lag compared with global growth, with overall video game revenue growing by 7.9 per cent annually - from USD 12.1 billion in 2007 to USD 17.7 billion in 2012.

The study cites several key factors for videogame industry growth, including increased broadband penetration driving the online market, the increasing popularity of MMOs and mobile phones capable of downloading games with sophisticated graphics.

A compound annual growth rate of 10.3 percent – that’s better than all other media sectors except for online advertising and access.

-Jens

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