Tag Archives: Twitter

When Social Media Becomes Work

By Adam Gorley | Published: January 29, 2010
Talking with my friend Mike Kennedy recently, I realized that social media have invaded my job. My personal and professional lives are colliding! Blogging and reading blogs have become part of my job description, and there are small Twitter and Facebook communities among my co-workers (including me) and higher-ups. I talk to my boss on Twitter—weird. [...]
Posted in Communications, Technology | Also tagged , , , , | 1 Comment

TweetLevel – Another Attempt at Twitter Rankings

By Heather Morrison | Published: December 5, 2009
In light of Twitter’s rapid growth, there has been lots of discussion about Twitter authority and rankings. Should rank be gauged by type of followers, number of followers, Twitter activity or none of the above? Edelman PR recently launched a new beta site which allows you to calculate your “TweetLevel” by combining scores on popularity, engagement, [...]
Posted in Communications, Marketing, Social Media | Also tagged , , , , | 2 Comments

Stop Reading PR Blogs

By Parker Mason | Published: October 7, 2009
Earlier this year, I suggested that PR students wanting to get involved in the online world should avoid starting a PR-focused blog. Now, I’m going to suggest that we all stop even reading PR blogs. They aren’t that representative of the real world—the wilds of the internet. Rather than focusing on how this tightly knit community (I [...]
Posted in CPRS, Careers, Communications, Getting Started, Marketing, News, Online, Social Media, Technology | Also tagged , , , , | 4 Comments

What does Twitter do? (Part 1)

By Adam Gorley | Published: August 26, 2009
I’ve been using Twitter now for a few months, and I still have little idea of it’s purpose—or if it even has one. At it’s base, Twitter is a simple way to share and receive bits of information, the modern currency. It’s like a data marketplace—a microcosm of the internet itself, and more manageable than [...]
Posted in Getting Started, Online, Social Media, Technology | Also tagged , , | 2 Comments

CNW Goes Big On Twitter

By Parker Mason | Published: August 12, 2009
CNW Group has always been committed to getting our clients’ news in front of journalists and the media. For years, the only way to really do this was via the news wire. When fax machines became an accepted way to send and receive news and information, CNW Group embraced that technology to reach members of [...]
Posted in Communications, News, Online, Social Media, Technology, journalism | Also tagged , , , , , , | 4 Comments

Twitter is the RSS dream made real (follow @BlogCampaigning!)

By Parker Mason | Published: July 16, 2009
Twitter is the RSS dream made real. (I repeated the headline here because I’m feeling pretty self-satisfied with having written it.) If you’re reading this post, you’re probably pretty hip to the RSS scene (I know that the majority of BlogCampaigning’s readers read it via RSS). But you’re not mainstream—you’re probably a PR Pro with a Penchant for [...]
Posted in Communications | Also tagged , , , , | 2 Comments

Must Love Death: German Social Media Lessons

By Jens | Published: July 15, 2009
The preface: The claim resurfaces regularly. I’ve written about it; others have written about it: in terms of internet and social media, Germany lags behind. ReadWriteWeb just published an interview with Marcel Weiß, the editor of Netzwertig.com—one of Germany’s most popular blogs—in which he explains that Germany is at least five years behind the U.S. when it comes [...]
Posted in Communications | Also tagged , , , , , | 3 Comments

The Twitter Journalist

By Parker Mason | Published: June 13, 2009
A few weeks ago, I told Jens and Heather that I didn’t want them to write any more posts about Twitter (“its been done to death”) so I’m breaking my own rule here. Over the weekend, I started thinking about how Twitter is becoming a primary way for people to get their information. Then I started [...]
Posted in News, Online, Parker Mason, Politics, Social Media | Also tagged , , , | 1 Comment

Bourdieu and & Social Media Experts: There is no Right or Wrong

By Jens | Published: May 24, 2009
Editors Warning: This post is a little heavy on the academia. Casual readers might want to give it a pass. But if you’re like us and think that French philosphy can be mindbending-fun and enjoy dissecting mass culture, then by all means give it a read. Pierre Bourdieu’s seminal ‘Distinction‘ is one of the works I [...]
Posted in Jens Schroeder, Social Media | Also tagged , , , , , , , , , | 1 Comment

The Media isn’t Dying, it’s Changing.

By Parker Mason | Published: January 6, 2009
A little while ago, someone started a Twitter account with the name TheMediaIsDying. Although their bio says that their aim is to help “flaks pitch better and update lists,” they seem to take delight in reporting they primarily seem to report on stories of print, broadcast and web outlets that are folding or cutting staff as [...]
Posted in Communications, News, Online, Parker Mason, Social Media, journalism | Also tagged , , , , , , | 5 Comments