Tag Archives: techcrunch

Know Your Audience

By Parker Mason | Published: July 30, 2009
Before embarking on ANY kind of communications campaign, you should know the audience you’re trying to reach. Yeah, there are a ton of great sites out there that would be neat to reach out to. But if your audience isn’t there, what is the point? According to a recent post on Business Insider, 69% of adults [...]
Posted in Communications, Marketing | Also tagged , , , | 1 Comment

Getting in Touch with Michael Arrington by Violating Everything Social Media Stands For

By Jens | Published: October 10, 2008
If I had to describe Web 2.0/ social media with two words it would have to be “good manners”: Communicate, connect, collaborate, share, exchange, listen, learn, criticise to improve not to hurt, don’t mean ill but keep it nice, value people’s time, appreciate their efforts, say please and thank you. Apparently a definition not shared by [...]
Posted in Careers, Jens Schroeder, Online, Social Media | Also tagged , , | 1 Comment

Hip-Hop and Social Media: Together Again

By Parker Mason | Published: June 2, 2008
This post on TechCrunch made me think that my earlier post about how social media might be the new hip-hop was way more on point than I had thought. Apparently, the RZA (aka future-crime fightin’ gangsta B.O.B.B.Y. Digital) came up with the concept of WuChess, a Wu-Tang-themed online social network based around chess. Even though I’m [...]
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