Tag Archives: sponsorship

Corporate Sponsorship

By Parker Mason | Published: June 12, 2009
These days, people expect to get things for free. They expect to things for free because they should be getting them for free. I’m not talking about hard goods like cars and clothing, but rather information. Mp3s, video files, newspaper articles: all of these things are nothing more than information that are processed in different ways by [...]
Posted in Communications, Marketing, Social Media, Toronto | Also tagged , , | 6 Comments

Corporate Sponsorship: Blood and Wine

By Parker Mason | Published: May 29, 2009
A few weeks ago, I wrote a post outlining some of my thoughts about corporate sponsorship. Shortly after that, wine blogger Steve Heimoff wrote a good follow up post musing about what corporate sponsorship for a wine blog might look: “This may work in the entertainment industry, but it’s not clear to me that it can succeed [...]
Posted in Blogs You Probably Aren't Reading But Should, Communications, Marketing, Online, Parker Mason, Social Media | Also tagged , , , , , | Leave a comment